Aim id: 19042 (Active)
As average 30 days
The history of L’Oréal has started from one brave idea, ahead of it’s time, and the brend L’Oréal Paris – has strated from tagline « After all, you deserve in 70s when women first began to assert themselves and their rights.L’Oréal Paris’s brand were instruments of self-expression.
Between of 90-s and 2000 in the period of pop-cuture , representatives of beauty L’Oréal Paris saied from TV " I deserve it, but you too ". Each women could feel herself as the star due to pruducts of L’Oréal Paris
In the period od Globalization when no limits of scopes L’Oréal Paris says " We are all deserve it" .This tagline has the main idea : every person deserves has the best for himself.-to be at the place where he wants, looks like he wants, to listen to his own heart, to be loyal to himself and his creed. It means to be yourself.
L’Oréal Paris pushing the boundarings and stands for the democratization of beauty, and opens the access to the cinema of art, it gives development grant to young fashion desighners for own brand development , standing for democratization of beauty. L’Oréal Paris is traying to encreasing of information among young people on issues of daily self-care. This brand creates new collections of famouse desighners : Balmain and Isabel Marant.
L’Oréal’s of laboratories are create not only innovation products, which will gett patent later, but it creates high cuality products with delicate textures. Products of L’Oréal do the process of self-care to the sentual ritual.
Different ambassadors of brend (with differ of ages, countries and nations) like Oscar-winning actors who has the aim: to develop of beauty, and to change our world to the best, becouse we are all deserve it.
4. Information about Target Audience :
- Men– 15.1%
- Women – 84.9%
The age(according to sales)
- 25-34 – 35%
- 35-44 – 24%
- 16-24 – 10%
- 18-24 – 12%
- 45-54 – 13%
- 55-64 – 5%
- 65+ - 1%
- Moscow – 40%
- Regions – 55%
- Other – 5%
5. Benefits for customers:
- Free shipping from 1500 руб.
- Discount 5% by credit-card
- Discount gift sets
- Discount 25% for first sale
- First 1000 orders take part in gaming trip to Paris
- Gift sets from bloggers with discounts (https://www.loreal-paris.ru/beauty-box-darya, https://www.loreal-paris.ru/beauty-box-svetlana)
- All new products appears before another clients
- Every mounth will be discounts and gift for the purchase
- Exclusive products will appear from June
- Full range available