Depending on the objectives of the advertising campaign, we will help you choose the optimal set of TV channels, determine the intervals of shows, programs, calculate the most effective method of purchase (fix or float) for Ads on television.
We'll define the appropriate frequency parameters for impressions and coverage, to better influence the audience.
Stages of Planning and placing
Determination of the effective RF contact frequency (Reach & Frequency)
Selection of the most relevant TV channels with the best balance Reach / Affinity
Buying optimisation and the final choice of channel split
Determination of the optimal weekly weights and number of weeks on the fly
Calculation of target audience coverage
Procurement of ratings/minutes in advertising and sponsorship blocks