Propagandas de Televisão

Planning and placement of promotional materials on federal and regional TV channels
  • Comerciais
  • Patrocínio
  • News articles
  • Projetos especiais
Depending on the objectives of the advertising campaign, we will help you choose the optimal set of TV channels, determine the intervals of shows, programs, calculate the most effective method of purchase (fix or float) for Ads on television.
Definiremos os parâmetros de frequência apropriados para impressões e cobertura, a fim de melhor influenciar a audiência.

Stages of Planning and placing

1
Determination of the effective RF contact frequency (Reach & Frequency)
2
Seleção dos canais de TV mais relevantes com o melhor balanço Alcance/Afinidade
3
Buying optimisation and the final choice of channel split
4
Determination of the optimal weekly weights and number of weeks on the fly
5
Cálculo de cobertura do público alvo
6
Procurement of ratings/minutes in advertising and sponsorship blocks

Actionpay turns your goals into results